Embossed adhesive labels have revolutionised wine and spirits bottles in recent years. This is an innovative solution for personalising bottles using embossed adhesive labels. This technology perfectly replicates the effect of engraving on glass bottles. Here, then, is an overview of all the benefits of embossed personalisation for glass bottles in the wine and spirits industry.
What is an embossed adhesive label?
Embossed adhesive labels, known as ‘doming’, are labels that create a 3D effect on the surface of the bottle. Thanks to our latest innovation, we are able to create the illusion that the glass of the bottle has been moulded. In reality, however, it is a transparent doming applied once the bottle has been manufactured.
These labels give bottles a moulded glass effect without the need for a glassmaker. They are therefore entirely legitimate, as they make the process quicker and less expensive. They are suitable, for example, both for wine estates requiring engraving on glass bottles for their prestige vintages, and for those producing volumes too small to justify the cost of a glassmaker.
Engraving on personalised glass bottles offers almost unlimited design flexibility. Producers can easily modify designs, trial new ideas or create limited editions – without, of course, the constraints associated with manufacturing new glass moulds. This flexibility also allows them to adapt quickly to market trends and consumer preferences. Embossed labels add a tactile dimension that encourages consumers to take a closer look at the product. The embossing conveys an impression of a high-quality product, which in turn increases the perceived value of the product.
The benefits of engraving on glass bottles
The wine fair has begun in many shops, and in a sector as competitive as this one, standing out from the crowd is crucial. This is because it helps capture consumers’ attention by making products stand out on the shelves. Embossed adhesive labels have a significantly lower production cost than glass moulding. Having glass bottles moulded with specific designs is a costly and complex process. This is because it requires the manufacture of a bespoke mould and industrial-scale mass production to ensure better profitability. In contrast, embossed adhesive labels are much cheaper to produce and offer a wider range of customisation options. Wine and spirits producers can therefore create unique engravings on glass bottles at a lower cost.
The process of creating engravings on glass bottles is also time-consuming as it involves several stages, from mould design through to production and quality control. With embossed adhesive labels, this time is significantly reduced as production requires only computer programming. Producers can quickly create customised labels and apply them directly to the bottles. This production turnaround time enables them to speed up the time-to-market cycle.
Embossed adhesive labels represent a major breakthrough for those in the wine and viticulture sectors. They offer an effective, cost-efficient and flexible solution for labelling glass bottles. They open up new design and marketing opportunities whilst reducing production costs and lead times, enabling businesses to stand out in an increasingly competitive market.
